Journal
What we have learned moving sites.
Written for site owners, not for search engines. Everything we know about leaving Wix with your rankings intact, free, ungated, and updated as we learn more.
August 15, 2026
Migration
What a Migration Quote Should Include (and the Red Flags)
How to compare website migration companies once you have decided to hire one: the six lines a complete quote names, the questions that separate a rebuild from a migration, and the phrasing that signals corners being cut.
5 min read
August 15, 2026
Platforms
Should You Switch from Squarespace to WordPress?
The four situations where moving is genuinely worth it, the three where staying is the better call, and the honest arithmetic on cost, control and the maintenance you inherit.
5 min read
August 15, 2026
Migration
How a Site Moves Without Downtime (DNS, TTL and Your Email)
What actually happens during a cutover: why both sites are live at once, why propagation is mostly a myth, how TTL decides your rollback window, and why your email keeps working if the MX records are left alone.
6 min read
August 15, 2026
Guides
Before You Cancel: What to Retrieve From Your Old Platform
The retrieval checklist to run before you close a Wix, Squarespace or Shopify account. Which items are gone permanently once the subscription lapses, which quietly break weeks later, and the order to do them in.
5 min read
August 14, 2026
SEO
Generative Engine Optimization, Minus the Hype
What GEO actually changes for a small business site, what is repackaged SEO, and the seven-step checklist worth doing: readable HTML, open crawlers, one identity sentence, schema, llms.txt, earned mentions, and a free monthly tracking habit.
4 min read
August 14, 2026
SEO
Can AI Search See Your Website? A Five-Minute Check
ChatGPT, Claude and Perplexity recommend businesses from what their crawlers can read. Here is how to check what they actually see on your site, the four things that hide content from them, and which ones a migration fixes.
5 min read
August 13, 2026
Migration
When to Migrate a Website (and When Not To)
Migrations have a settling period, so the launch date matters as much as the plan. The months to avoid by industry, the deadlines that force bad timing, and how far ahead of a peak season to land it.
6 min read
August 13, 2026
Guides
How to Migrate Squarespace to WordPress, Step by Step
The full sequence for moving a Squarespace site to WordPress yourself: what the export contains, how to import it without losing images, and how to map the dated blog URLs Google has indexed.
7 min read
August 13, 2026
SEO
How Long SEO Takes to Recover After a Migration
The shape of a normal recovery curve, how long each phase lasts, and how to tell a routine post-migration dip apart from a migration that actually broke something.
6 min read
August 12, 2026
E-commerce
Squarespace to WooCommerce: What Actually Transfers
A field guide to moving a Squarespace store onto WooCommerce: what the export really contains, why the product CSV needs reshaping, the image trap that catches people who cancel too early, and the URL patterns that decide whether your rankings survive.
8 min read
August 12, 2026
Platforms
Moving from Shopify to Wix: the Honest Answer
People search for this every month, so it deserves a straight answer. What you can actually take with you, the exit asymmetry nobody mentions, when Wix genuinely is the better fit, and the cheaper fixes that usually solve the real problem.
6 min read
August 12, 2026
Migration
Automated Migration Tools vs Done-For-You: What Each One Actually Covers
Cart2Cart, LitExtension and similar services solve one part of a migration extremely well and leave the rest untouched. A clear map of which parts are covered, which are not, and how to tell which approach fits your site.
6 min read
August 6, 2026
Guides
Why Static-First Sites Are So Fast (Explained Without Jargon)
What actually happens when a browser asks for a page on Wix, on WordPress, and on a static-first site, and why the third one wins before optimisation even starts.
4 min read
August 5, 2026
Guides
WordPress, Shopify, or Custom-Built: Choosing Where Your Site Lands
The decision framework we use with clients leaving Wix, which destination fits which business, what each costs over three years, and the mistakes that lock people into the wrong one.
4 min read
August 4, 2026
Platforms
Leaving Wix for a Custom-Built Site: When It Is Worth It (and When It Is Not)
An honest decision framework for replatforming from Wix to a hand-built modern site, the real costs, the real gains, and the cases where WordPress is still the right answer.
4 min read
July 28, 2026
Platforms
The Hidden Costs of Staying on Wix
Beyond the subscription: app fee creep, the SEO ceiling, the compounding exit cost, and the price of decisions you can no longer make.
4 min read
July 21, 2026
SEO
Google Search Console After a Migration: What to Watch for Six Weeks
The exact Search Console reports to check after a website migration, what normal looks like in each, and the signals that mean something needs fixing today.
4 min read
July 14, 2026
Guides
Redesign, Migration, or Both? Deciding What You Actually Need
The difference between changing how your site looks and changing where it lives, why doing both at once multiplies risk, and how to sequence them safely.
3 min read
July 7, 2026
Migration
How Long Does a Website Migration Actually Take?
Honest timelines for moving a site off Wix, what a realistic schedule looks like, what stretches it, and why the overnight offers cut the step that protects you.
5 min read
June 30, 2026
SEO
The SEO Checklist to Run Before You Migrate Anything
Eight things to capture and verify before a website migration starts, because the data you fail to record now is the ranking you cannot recover later.
3 min read
June 23, 2026
E-commerce
How to Move Your Products from Wix to Shopify (Variants and All)
The practical mechanics of getting a Wix Stores catalog into Shopify: CSV mapping, variant limits, images, inventory, and the data that will not survive.
4 min read
June 16, 2026
E-commerce
The Complete Wix to Shopify Migration Checklist
Every step of a Wix Stores to Shopify migration in order: exports, product data, customers, the redirect map, checkout testing and the cutover itself, plus realistic timings, costs, and how to tell whether to do it yourself.
8 min read
June 9, 2026
Platforms
Wix vs WordPress: The True Cost of Ownership Over Three Years
A line-by-line comparison of what Wix and WordPress actually cost a small business over three years, including the exit cost nobody prices in.
4 min read
June 2, 2026
Platforms
Can You Export a Wix Website? An Honest Answer
Exactly what Wix lets you take with you, what it does not, and what that means if you are planning to move to WordPress or Shopify.
4 min read
May 26, 2026
SEO
301 Redirects Explained for People Who Do Not Write Code
What a 301 redirect is, why it decides whether a migration keeps its search traffic, and the five mistakes that quietly throw rankings away.
4 min read
May 19, 2026
SEO
What Actually Happens to Your Rankings During a Website Migration
A week-by-week account of how Google reprocesses a migrated site, what normal fluctuation looks like, and how to tell it apart from real damage.
4 min read
May 12, 2026
Migration
How to Migrate from Wix to WordPress Without Losing Your SEO
A step-by-step account of what a safe Wix to WordPress migration actually involves. URL inventory, redirect mapping, metadata transfer and post-launch verification.
4 min read